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For ecommerce businesses , one common way to do this is to announce that you only have a certain number of an item left in stock. If you sell a service, you can make the same principle work for you by, for example, only taking on a certain number of clients every month. Once again, Amazon knows how to put the pressure on when their stock of an item is running low: Amazon creates a sense of scarcity by telling customers when their stock is running low. Another way to make your product or service seem scarce is to create a sense of competition. Booking.com does this well by showing viewers how many other people are looking at a certain hotel and how many rooms are left. Booking.com ramps up their sense of urgency by making visitors feel as if someone else could book the room they want at any moment. Strong ad copy and a compelling call to action can make all the difference between whether your visitors make a purchase or click away. Time-related words are especially useful if you want to create a sense of urgency. Try incorporating some of these words into your copy: In addition to your main offer, give people an extra incentive to act fast.
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